Branding

I read a post about branding and mission statements and I couldn’t help but thinking: When did writing become marketing?

What if my blog doesn’t have a mission statement? What if it’s just a forum for my thoughts, for my creativity, for my opinions and my experiences? What if it’s just my desire to share something with my readers that hopefully inspires them?

I leave it to the marketers and the PR machinery to brand stuff. There are plenty of soulless pieces already on the Internet and I don’t think the world need another one.

Here is my mission statement:

My blog is not a fucking brand.